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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing implied she’d head to nightclubs equipped with containers of spirits.
” when you look at the days that are early’d head to nightclubs by having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt, ” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your portable toilets handing out toilet tissue with leaflets marketing the software.
This is back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw individual numbers increase steadily, then traction that is further gaining to good person to person.
Launched in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, and also to be into the dense regarding the burgeoning myspace and facebook scene, the Her software now has one or more million female users across the world.
Her came to be from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.
The market is said by her had been dominated by “dating web web web sites which were initially designed for homosexual guys, and tuned red for lesbians”.
Ms Exton had an internal business knowledge with this because during the time she ended up being employed by a London-based branding agency, where her client made dating platforms.
The bulb minute whenever she made a decision to do something positive about the specific situation arrived whenever she was at a pub with two buddies, certainly one of whom had split along with her girlfriend. (more…)